Simplify
This was my thesis project where I designed a second hand app with a focus on UX. I also created a marketing campaign including DOOH screen promotions.
UX/UI & Motion Design
Project Overview
Project: Simplify (Final Year Project)
Industry: Re-commerce & Circular Fashion
Timeline: 2 months (2024)
My Role: UX/UI Designer
Purchasing second hand items online can often be challenging due to inefficient UX design. My goal with Simplify was to design an app that makes the buying process easier while maintaining a high visual appeal. To challenge my skills in motion graphics, I also developed a DOOH screen campaign as a primary advertising channel for the launch.
Design Solution
